BIC does not sell its lighters directly to consumers. Our lighters are distributed in several outlets worldwide such as supermarkets, tobacconists', and kiosks.
Some decorated lighters are generic in Europe. However some series are local and found exclusively in specific countries (e.g. tourist series). It depends on distributors. It is difficult to identify outlets as there is considerable turnover in the series. It all depends on distributors' stock.
BIC lighters are distributed in more than 160 countries worldwide.